Wednesday, September 12, 2007

Nike does it again

I've commented on Nike's marketing genius once before, and now they've done it again.

Perhaps I'm just a sucker for the music, which is taken from the brilliant Last of the Mohicans final scene that brings tears to my eyes whenever I hear it, or maybe this commerical is really that good. I love the transitions, the sounds, and the overall mood. Take a peek for yourself:

Side note: I can't remember the last time I bought a Nike product. My two-year-old basketball sneakers might be Nike, but if they are, it's only because they were on sale. So for all the creative genius their ad developers display, I can't say that it's ever impacted my buying decisions for clothing or sports equipment.


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